«Like everyone, we get frustrated by products do not work properly. As design engineers we do something about it. We are all about invention and improvement». James Dyson

In 1978, James Dyson became frustrated with his vacuum cleaner’s diminishing performance. Taking it apart, he discovered that its bag was clogging with dust, causing suction to drop. He had recently built an industrial cyclone tower for his factory that separated paint particles from the air using centrifugal force. But could the same principle work in a vacuum cleaner?

He set to work. Five years and 5.127 prototypes later, he had invented the world’s first bagless vacuum cleaner.  The cleaner was firstly sold in Japan, the home of high-tech products. Known as the “ G-Force”  it impressed the Japanese with its performance and quickly became a status symbol, being sold at 2000 US dollars per piece. It also won the 1991 International Design Fair Prize in Japan.

With the royalties from the sales, James Dyson was able to set up his own company Dyson LTD. In 1993 he opened his own research center and factory in the Cotswolds, and set to work making a new vacuum– one that would capture even smaller particles of dust. It was called DC01, for “Dual Cyclone”, and it was the first vacuum cleaner to maintain 100% of suction of 100% of the time.

Today Dyson machines are in over 65 countries around the world. Dyson has grown from one man and one idea to a technology company with over 1.000 engineers worldwide. But it doesn’t stand still. At its core is an ever-growing team of engineers and scientists. More ideas. More invention.  Dyson engineers and scientists in Britain, Singapore and Malaysia are dedicated to inventing and improving Dyson machines. They are drawn from a broad spectrum of disciplines: fluid dynamics, robotics, acoustics, electronics and microbiology to name but a few. Each one is an expert in their field. Working together, they ensure Dyson  machines outperform others and that they are built to last.

“Our mission is simple: solve the problems that others ignore. The Dyson appliances are durable, and mechanically efficient. Always seek ways to use fewer materials while strengthening devices: achieve more with less. Our cleaners are designed to last forever. Without expenses for bags and filters.Without additional cost. The other vacuum cleaners are designed to consume consumables so manufacturers can earn from selling spare parts, like bags and filters. The Dyson vacuum cleaners have no bag and the filters can be washed and last for life. There are no consumables, so there is no additional cost .  Also, Dyson cylinder vacuum cleaners have a 5 year warranty.

Dyson cordless vacuums are powered by the Dyson digital motor. This power-dense motor uses digital pulse technology and a neodymium magnet to spin at up to 110,000 times a minute. Its small size means that the machines it powers can also be small, light and powerful.