Our Story

Thetaco (Traders) Ltd, was established in 1992, to distribute Balay electrical appliances in Cyprus and the Middle East. Some years later Balay S.A – the renown Spanish manufacturer with 40% market share in the Iberian markets, was acquired by Bosch/Siemens/Hausgeräte and the Middle East project was terminated.

In the meantime Thetaco (Traders) Ltd assumed responsibility for the distribution of prime European brands namely: Morphy Richards, Remington, Dyson, Glen Dimplex, Leifheit, Soehnle, Haverland, Beurer, Russell Hobbs, Varta and others and established a dominant position in the importation, distribution and support of home appliances in the Cyprus market.

Thetaco (Traders) Ltd established a wide network of clients with presence in all categories of shops ie. Chains, independent shops, supermarkets, DIY, department stores etc. Thetaco is taking pride of being the first company in Cyprus to expand its distribution network to include all categories of shops and therefore develop a holistic approach to the distributors of electric appliances.

Our People

In Thetaco (Traders) Ltd we believe that the greatest asset of the company is its people. We have long realized that companies which have the right personnel have a competitive advantage and that the proper management and training of human resources is vital to maintain high performance.

Therefore the culture at Thetaco is one of openness, cooperation and constant improvement. The individual departments operate as teams with the sole aim to execute the required tasks as efficiently and as effectively possible.

We believe that the development of human resources is very important and must be implemented in order to improve individual and corporate performance. For this reason, we focus on the skills of our people and exploit their abilities and constantly seek to provide them the tools and opportunities to develop their capabilities.

The company consists of the following interrelated parts:

  • Accounting department
  • Marketing department
  • Technical department
  • Logistics department
  • Sales department
Our Passion

With our extensive distribution network we are all around Cyprus and most probably right next to you!! One company, 13 brands, thousands of products. We strive to provide the best brands in all the categories we enter. Our comprehensive knowledge of the market, our technical capabilities, our expertise in multiple product categories and our extensive infrastructure are the reasons for our company’s strong position in the market. We are not resting though. We are constantly in the lookout for new trends, new products and we are eager for new collaborations so that we always provide the most complete product offering to our different clients.